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History of the Bra

The first separate, supporting cover for the bosom appeared in France in 1889 when a Mme Cadulle cut out the midriff of her corset to allow more movement from the waist.

1907 : American Vogue illustrated a rigid, boned brassiere with no division between the breasts which was worn over the corset 1913 : Mary Phelps devised the first modern bra with two hankerchiefs and some help from her maid. The following year she sold the patent to a Mr Warner she met at a garden party. 1918 : Corset-makers were running up bras designed to flatten rather than enhance. 1925 : Bras first had divisions between the breasts and adjustable straps 1938 : Finally acknowledging that breasts did not come in standard sizes, bra-makers introduced A,B, C and D cups. 1940 : Padding was first sneaked into bra cups 1950s : Strapless bras appeared and women were now able to wear an off-the-shoulder dress and use a bra. 1959 : Warners and Du Pont produced Lycra which we continue to use since then 1965 : No-bra Bra introduced to give support with a nothing-under effect - good for half-hearted women? libbers. 1973 : First no-bounce sports bra 1980s : Crop tops became fashionable. Fascinating Facts

Breast sizes across Europe are growing. The average size has gone from a 34B to a 36C over the past 10 years. Twenty years ago a DD cup was unusual. - now G cups are not uncommon. Changing diet and the Pill are the culprits. Bra-wearers are getting younger. Twenty years ago, 12 and 13 year olds were bought teen bras, now eight and nine year olds are taking the plunge Today the biggest selling colour is white, while ivory and cream come a close second. Tea rose was a hot favourite from the Twenties right through to the Fifties. In 1971 skin tones were bestsellers and were second favourites until about 5 years ago. About 20% of sales are on fashion colours - watch out for..... Higher numbers of separations, divorces and remarriages have boosted the demand for attractive lingerie.